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New Private Label Brands Offer More Than 16,000 Products to Match Any Style, Trend or Budget
SALT LAKE CITY, May 16, 2018 (GLOBE NEWSWIRE) -- Today, Overstock.com, Inc. (NASDAQ:OSTK) unveiled 17 exclusive Private Label furniture brands, all of which are available on its website to help shoppers achieve unique styles and looks for their homes. Featuring more than 16,000 furniture and home décor products, these new brands address consumer desire to mix and match furniture across both style and price to achieve their perfect look. In fact, 82 percent of consumers want a look that is uniquely theirs, and more than three-fourths mix and match their home décor to do so, according to a recent consumer survey conducted by Overstock.
Brands introduced through the new selection include farmhouse for the everyday from The Gray Barn, clean mid-century statements from Carson Carrington Home, and affordable traditional style from Laurel Creek for living rooms, bedrooms, kitchens and more.
“Consumers are constantly bombarded with the latest trends to follow, and we found that a majority (89 percent) simply want to shop the looks they like instead, regardless of whether it’s on trend,” said Kelsey Byrne, Director of Private Label Brands. “We built these Private Label collections to give shoppers the opportunity to find products that speak to them on any budget and style, because we think style is beautiful when it’s uniquely yours.”
Overstock leveraged data from the more than seven million items available on its website to identify styles and products consumers were seeking out most. It then partnered with its leading home décor suppliers to bring these exclusive pieces to life for consumers through private label brands that cater to shoppers’ varied tastes and budgets.
With Overstock’s award-winning mobile app, shoppers can easily search for products based on style and budget. Then, using augmented reality, they can preview new products alongside their existing furniture to see how the size, textures and colors match their current space, ultimately making online shopping and decision-making easier than ever. Along with Overstock’s commitment to technologies like artificial intelligence and machine learning, consumers can also find the items they want more easily through the site’s adaptive recommendation features.
All 17 of Overstock’s Private Label brands are available for purchase exclusively on Overstock.com and include:
Overstock.com, Inc. Common Shares (NASDAQ:OSTK) / Series A Preferred (Medici Ventures’ tZERO platform: OSTKP) / Series B Preferred (OTCQX:OSTBP) is an online retailer based in Salt Lake City, Utah that sells a broad range of products at low prices, including furniture, décor, rugs, bedding, and home improvement. In addition to home goods, Overstock.com offers a variety of products including jewelry, electronics, apparel, and more, as well as a marketplace providing customers access to hundreds of thousands of products from third-party sellers. Additional stores include Pet Adoptions and Worldstock.com dedicated to selling artisan-crafted products from around the world. Forbes ranked Overstock in its list of the Top 100 Most Trustworthy Companies in 2014. Overstock regularly posts information about the company and other related matters under Investor Relations on its website, http://www.overstock.com.
O, Overstock.com, O.com, Club O, Main Street Revolution, and Worldstock are registered trademarks of Overstock.com, Inc. O.biz and Space Shift are also trademarks of Overstock.com, Inc. Other service marks, trademarks and trade names which may be referred to herein are the property of their respective owners.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Form 10-Q for the quarter ended March 31, 2018, which was filed with the SEC on May 8, 2018, and any subsequent filings with the SEC.
SOURCE: Overstock.com, Inc.
A photo accompanying this announcement is available at http://resource.globenewswire.com/Resource/Download/ba5ea99e-424c-4a59-acf5-cc3fd15d1e18